September 23, 2014 Patricia Ferreria
You want people to talk about your brand and be excited about everything you have to offer, but how do we do this, especially when we are a small and local business? Well, it’s quite simple, we have three words for you: contests, sweepstakes and promtions. You’re lucky because contest marketing is our cup of tea and you’ve come just in time because this cup of tea is hot amoung marketers and small businesses. We dug deep into our brains and pulled out a couple of tips that will help any business get up on their feet and generate a buzz about their products or services.
The most successful brands market via social media and through social media contests. These companies usually have a great strategic approach to the way they market themselves.
The first thing you need to consider is quality. You need to keep your content fresh and of high quality! Putting a blog together and generating posts for different platforms becomes a very time consuming task, which is why most people opt to have an agency do most of that work for them. That’s where we come in, at Raven5 we not only specialize in creating contests for brands like yourself, but we also create fresh content to help generate likes and followers across your social platforms. We take your content and distribute it to the an audience you want to talk to and people who are genuinely interested in your services.
Contests and social media go together like peanut butter and jelly; you can’t have one without the other and have it be successful or edible. It’s important to realize that search engines use algorithms to account for the newness of content as well as the quality of content. The higher you rank on the results page will help your business expand its reach on the web.
Also, it’s important to incorporate CTAs (calls-to-action) into your social media marketing and contests. This will help when engaging your audience. If you want a great example of a company that engages their audience it’s Amazon. If you’ve ever been on their site you would know that they use “look inside” as a CTA. This gives the browser a quick preview of the book. This has been a great conversation starter for Amazon.
The last key point to take away from this blog entry is responsiveness. To be successful online with contest and social media marketing you need to be prepared to respond to questions or mentions about your brand. This again is a very daunting and time-consuming task, especially if your brand is popular. Using social media as a gateway to your customers is a convenient way to reach consumers quicker and faster than ever before. When there are complaints about your product or service, make sure you are prompt in your response.
Everyone wants to be THE BRAND to make their mark on the world, but truthfully not a lot of people make enough of a commitment to their brand and consumers to do so.
What is a strategy that your business is using today to help you create a buzz? Comment, share and like.