March 10, 2014 Michael Bickerton
An interesting article here for you CMOs, Marketing Directors and Presidents as found in the Huffington Post Tech titled “The Top Social CMOs of Fortune 250 Companies on Twitter”.
Right out of the gate we are going to give you some insight:
1) Blogs – only 28% have blogs
2) Twitter – 73% have a CORPORATE Twitter account
3) Facebook – 66% have a Facebook account
4) YouTube – 62% are using YouTube for demos primarily.
Additionally, it seems that while companies are engaging corporately on Social, many CMO’s are in fact NOT engaging. It’s noted in the article that Twitter is the fastest growing social platform, and it seems that less than 20% of Fortune 250 CMOs are on social. Interesting for sure, I’m guessing that we are in an age of “do as I say, not as I do”.
The article lists the “Top 20 social CMOs of the Fortune 250 companies in the world”. These companies range from General Electric, IBM, Yahoo, Google, Del, Target, Microsoft, Exxon, Xerox, Cisco, Gap, General Mills, Aflac, Time Warner Cable, Motorola, Qualcomm and Johnson & Johnson.
Seems there is a lot of work to do, and until such time that we can get the CMOs in the conversations, it will continue to be a drag on when and how companies embrace social.
When we talk about social, we talk about open, honest, transparent communications. The process is about conversation, a change in the consumer and therefore a change in how we market to these consumers.
In keeping this transparent nature, truth is I don’t follow many of these CMOs, and given that I follow the author of the original article, I feel I’m in good hands. Thanks to Vala Afshar, you can follow him, and don’t forget to include me (with gracious thanks).
Get your “SOCIAL ON”, apparently the world is watching.
Michael Bickerton, Raven5 Ltd, Oakville, Ontario March 2014