Email Acquisition – Online

Email Acquisition Online

The second step in building your online marketing program is building your email addresses via online techniques. The first step was in a previous blog Email Aquisition Offline. As noted earlier it’s a team effort, however, email acquisition online is a focused effort.

There are a number of ways to continue to build your list online. These techniques will be recommended by your digital agency and are really effective building blocks. These techniques can be used in perpetuity and will ensure you continue to have an up to date list.

Email Acquisition Online is possible through a few options:

• Website – have an acquisition form on the home page
• Online Coupons – ask
• Online Contests – ask and ask again
• Third Party Marketing Lists – yes you can purchase
• Viral Marketing Programs – although you can’t always plan these
• Email Newsletter Programs – ask, ask and ask again

As with Offline Acquisitions Techniques, always ask for permission to contact your prospective customer. Remember, this is a team effort; your marketing programs online and offline can and should work together. Online techniques have proven to be extremely successful in building your lists.

If you want them to come, if you want to communicate, make email acquisitions an online priority. Now is the time to get started.

Michael Bickerton, Raven5 Ltd, August 2010

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