Email Acquisition – Offline

Offline Email Acquisition

The first step, in fact key issue in building your online marketing program is the acquisition of email addresses. Naturally, it’s a team effort in order that you ensure you build a valid opt-in list. This includes offline email acquisition.

There are several ways to get started, and most start offline. So back to the basics; conventional programs really work for email acquisition. The following techniques are good acquisition opportunities that your digital agency will likely recommend.

The following techniques are good offline email acquisition opportunities that your digital agency will likely recommend:

• In-store ballots
• Telemarketing
• Customer Events
• Warranty Cards
• Contests
• Coupons
• Mail in Rebates
• Include Web Address on all print, newspaper, and magazine pieces
• Radio

Always ask for an email address and permission to contact your prospective customer. Remember, this is a change (yup that change word), and these techniques can also be included in your ongoing offline email acquisition program.

If you want them to come, if you want to communicate, you must have your team make email acquisition a marketing priority.  Now is the time to get started.

Michael Bickerton, Raven5 Ltd, August 2010

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