Customer Acquisition Tips

Finding new customers is or should be the premier focus of most businesses and business owners. There are a multitude of ways to develop, engage and acquire customers, and there are many customer acquisition tips.

Email marketing as I’ve indicated in a variety of blog posts should be your primary marketing tool today. If you don’t have a list, you have the opportunity to “Rent” lists or use advertisers lists as “Sponsored Ads”. You also have the opportunity to purchase lists from list vendors, yet there are many sensitivities surrounding this process. We have in many instances purchased lists on behalf of clients, cleansed and tested them prior to deployment in an effort to ensure a relatively clean deployment.  None of these options have the metrics of a properly developed in-house email list, (for example, open rates and click-through rates) however, they are starting places.

Social Media, notably Facebook, can be utilized to add acquisition efforts, both in email and directly within a Facebook Tab (called an iframe). As well, you can add “Share buttons” to the email, landing pages and social posts to drive customers directly to these opt-in pages. Additionally, you can use your blog and vlog content to continually gather prospective clients contact information (most notably email addresses).

There are a variety of additional acquisition techniques both off-line and on-line, which you can access through our blog using the search functionality.

Wrapping this up, email, social, social posts and content (both blog and vlog) can be used to gather customer data and customer opt-ins. Given that it’s getting more and more difficult to get a customer’s attention, we recommend you plan and execute these strategies immediately.

Michael Bickerton, Raven5 Ltd, Oakville, Ontario, December 2013

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