I came across a great infographic while browsing Pinterest the other day. It’s called “The Anatomy of a Perfect Landing Page”. It goes over some common rules of thumb to help you create the perfect landing page. It’s very informative and a great resource to keep in mind during the planning period of a landing page.
How to Create a Perfect Landing Page:
Page Headlines and Ad Copy
Clear and Concise Headlines
Taking Advantage of Trust Indicators
Use a Strong Call to Action
Buttons and Call to Actions Should Stand Out
Go Easy On The Links
Use Images and Videos That Relate to Copy
Keep it Above the Fold
Always be Testing
The infographic also looks at what types of colours are good for different sites. Proper choice of colours can draw in traffic, bore viewers, or scare some away.
Jaclyn Bickerton, Social Media, Raven5 Ltd, Oakville & Toronto Ontario, May 2013