Coupon Considerations & Tips

Coupons, contests, sweepstakes and promotions are the new normal in today’s retail environment. Coupons provide a marketing opportunity at a very reasonable cost versus other marketing initiatives.

If you’re planning a coupon, here are some of the considerations to keep in mind from one of our newest white papers:

• Face value
• Product image
• Bar code (if needed)
• Legal copy
• Expiration date
• Company name and address
• Minimum expenditure (i.e. Spend $75, save $10)
• Redemption limits (i.e. one per customer, per family, per visit)
• Selected locations (if a chain)

How do you go about creating a coupon promotion that will work for you? Here are some tips:

1. Make A Solid Offer
2. Use Bold, Commanding And Specific Headlines
3. Use Line Illustrations Or Photographs
4. Use Your Logo In Your Coupon
5. Make Effective Use Of White Space
6. Sell The Benefits
7. Appeal To The Self-Interest Of Your Customer
8. Make Effective Use Of The 18 Most Powerful Words In Advertising
9. Always Up-Sell
10. Spread Your Specials Around – Consider The Traffic Pattern In A Retail Store
11. Capture Your Customers Name, Address, Telephone, and most importantly EMAIL ADDRESS
12. Develop An In-House Mailing List For On-Going Direct Marketing Use
13. Don’t Stop After The Sale

Offers, discounts and coupons are the way of the future, you can bet on it! Download our free 2015 Coupon Marketing White Paper to discover how coupons can assist your brand.

Alex Page, RAVEN5 Ltd January 2015

---

View All