July 25, 2018 Jesse Bickerton
An important part of any contest is the contest moderation and judging process. When the contest you are running has any kind of user-generated content, or if you ask people to post on social media, moderation is especially important. This is true if you receive 100 entries or 100, 000 entries! Are you prepared to review and then judge each entry received?
If you have been following our blog, you’ll know we often talk about how to judge a contest or discuss methods of finding judges for a contest. If your contest requires more intensive judging, we recruit industry leaders to help make the decision. Don’t forget about the criteria for judging a contest either! Each of these aspects have to be decided on before the contest begins and has to be stated in the contest rules.
During the contest period, each entry received should be moderated before it is displayed.
Are you planning to moderate the entries yourself or are you planning on having someone else moderate? When moderating, it is important to have contest moderation and judging criteria in mind. You should provide anyone moderating and judging a set of guidelines on what qualifies or disqualifies an entry. This will make sure the judging is kept fair across all entries and across moderators.
Finally, it’s time to pick a winner! It’s often useful to select a list of finalists and have everyone who judged the entries look at all finalists again. Once a winner is decided on, the contest is almost over. You should have a winner selection and notification process, then follow it.
When planning a contest, it is important to decide on what the objectives are. We work with you to determine the objectives of your promotion. The team at RAVEN5 are experts in contests, sweepstakes and promotions. We can help ensure your contest follows local laws and we can help you avoid common pitfalls. RAVEN5 can develop the copy, the site design and strategy for your next contest. Contact RAVEN5 today to get your next contest started.
Jesse Bickerton, RAVEN5, July 2018