comScore

September 28, 2010 Michael Bickerton

If you’re involved in Internet marketing in any way it’s imperative to have some basic information about a firm by the name of comScore.

comScore is the largest firm that measures digital marketing and allows clients and agencies to evaluate and understand consumer online and mobile activities, as well as behaviours.

comScore provides an online measurement of ecommerce, advertising, search, mobile and video activities.

If online measurement is required, comScore is likely the company that your digital agency would turn to. Recognized as the industry leader, comScore has offices worldwide with headquarters in Reston, VA.

Gian Fulgoni and Magid Abraham who were both previously with one of the world’s largest market research companies founded the company in August 1999. Their goal was to find the best way to measure consumer behaviour ONLINE for Fortune 1000 companies as conventional methods were not working.

comScore now provides:

Media Planning
Advertising Effectiveness
Search Marketing
Mobile Media
Cross Media Measurement
Video Media Measurement
Marketing on the Internet
Technology Tracking
Custom Research

Quite a success story and certainly a firm you will encounter in your online activities. You can find additional information on Wikipedia.

Michael Bickerton, Raven5 Ltd, September 2010

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