November 15, 2015 Jesse Bickerton
Simply put, email marketing these days is trickier than ever before. Not only are you vying for attention from possibly hundreds of other emails, but there are many ways that could get you in trouble. We at Raven5 have talked a lot about the Canadian Anti-Spam Legislation (CASL) – from Implied Consent to General Information – and I’ve even mentioned it regarding contest marketing. It’s important you know your stuff and check your lists.
Want a good reason? This summer Porter Airlines was fined $150 000 under CASL, according to the CRTC. Here’s a link from the Government of Canada. The emails in question were allegedly sent without consent, or without a clear unsubscribe button or link. Porter has also agreed to improve their existing email program to make sure it complies with the law. It’s another example that all businesses have to be careful about obtaining consent, among other email essentials. Need a CASL Refresher? It also mentions to check your lists.
Here’s some more tips from RAVEN5 about email marketing, such as Tips to Empower Your Emails and Why Email is About Respect. Both great resources… Got a minute? Check out the Evolution of Google’s Logo. Remember, we at RAVEN5 are #ContestMarketing. Check out The Contest Contest for a chance to win a custom built contest marketing platform for your brand or business.
Jesse Bickerton, RAVEN5, November 2015