August 10, 2010 Michael Bickerton
There is lots of information floating around surrounding social marketing. Most of this information surrounds privacy, criticism, risk and ethical issues. In fact, I’ve written about these as the foundation of not only social marketing but all your online marketing. Here are some blogging basic rules to consider.
Blogging is a specific segment of social marketing, and it takes the time to develop, it takes the time to create your message. It’s a slow process to build and it takes a great deal of effort. We’ve given you our thoughts regarding ghost blogging, and it wasn’t positive.
Lots to keep in mind, lots to think about, that is sure. I believe the most important consideration in dealing with all your online media, websites, blogs & social medias is to ensure you speak from the heart. Keep it real man.
Michael Bickerton, Raven5 Ltd, August 2010