Blogging – Basic Rules

Blogging Basic Rules – Keep it Real

There is lots of information floating around surrounding social marketing. Most of this information surrounds privacy, criticism, risk and ethical issues. In fact, I’ve written about these as the foundation of not only social marketing but all your online marketing. Here are some blogging basic rules to consider.

Blogging is a specific segment of social marketing, and it takes the time to develop, it takes the time to create your message. It’s a slow process to build and it takes a great deal of effort. We’ve given you our thoughts regarding ghost blogging, and it wasn’t positive.

Your blog, it’s all about keeping it real. Here are some other pointers on building your blog, and blogging basic rules:

• Be real, use your own voice and style
• Be findable, publish your name and company
• Be prepared to respond, it’s a must
• Be human, your dealing with real people
• Be prepared to change, you might get new information

Lots to keep in mind, lots to think about, that is sure. I believe the most important consideration in dealing with all your online media, websites, blogs & social medias is to ensure you speak from the heart. Keep it real man.

Michael Bickerton, Raven5 Ltd, August 2010

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