October 18, 2011 Michael Bickerton
Unlike any time in history, we can get information from all over the globe delivered right to your door. Now it may be email, or Facebook, or Twitter, or a raft of other social media platforms, but the point I’m trying to make is that we have information available 24 hours a day and it comes to us.
I came across a blog by Jeff Bullas, and the Aussies are very active on social media as well. The blog outlines some “Addictive Symptoms” and offers additional information divided by the age under/over 25 years. You can check out the article for the top addictive behaviours, and unfortunately, I display a few of them. How about you?
iPhone users appear to be very addicted. 28% check their social media accounts (Facebook and Twitter) before they get out of bed. 26% check their social media accounts before they turn on the TV and 23% indicated this was how they got their news (one of my addictions).
The under 25 group clearly don’t mind being interrupted as 22% indicate they can be interrupted during a meeting, 49% say they can be interrupted during a meal, and 11% are OK to be interrupted by an electronic message during sex. Only 33 % of the under 25 group indicated that “I don’t like interruptions”, while 62% of the over 25 group indicated the same.
16 Millions of Aussies are online and 75% visit social media sites. Amazingly 50% indicate they prefer to interact with a company via a social network site! The Aussies, at least 45%, have published something online specifically about a product or a service and 86% read other consumers’ opinions online. Crazy stats and Canada is a leader in all these areas!
The takeaway, as your digital agency, is that online users and social media are strong channels and growing. Apparently, people are checking things out when they first get moving, as such you need to be in this space! I recently asked a client in social media and emarketing denial, “so let me get this straight … your buyer when he/she goes home doesn’t log on to Facebook? Is that right?” Unfortunately, my client didn’t know the answer to this, because he doesn’t even have an account.
Michael Bickerton, Raven5 Ltd, Toronto, October 2011