June 11, 2010 Michael Bickerton
We are all aware of how technology has changed everything, even our day to day activities, and the speed at which we have been swept up is increasing daily. The social marketing wave has been like a tsunami in its growth, notably Facebook and Twitter have grown exponentially and it doesn’t seem to show any signs of slowing down.
Sharing on social networking sites, reacquainting with old friends, touch base with current friends, sharing is now part of our daily activity, as least from most of us. Couple this fact with business to business e-commerce sales are also ballooning at unexpected rates, current estimates are around $24 billion for 2012.
Technology has allowed us to offer our Dukky technology, a social networking, couponing program that allows you and I to share offers and opportunities with our friends and colleagues. What makes Dukky special? Simple really, most of us, in fact 83% of us trust the opinion of a friend who has used a product or newspaper compared with the trust of corporate advertising at 13% … an aside here, 30% trust the review of an online blogger, proof that corporations have lost the message and lost the goodwill of the masses. Dukky gives advertisers a way to improve those trust levels.
Online we look for information, and the biggest areas of interest are coupons, discounts, sales notifications, offers to win and sweepstakes. Our Dukky technology, along with social networking and some viral strategies, has allowed a number of advertisers to have a 500% response, unbelievable really. Consider this, with an opt-in mailing to our list of 3,057 we had a total response rate of 15,803 … amazing, and all based on our connections and need to share and communicate.
Let’s remember, we need to include a valid (if not enticing) offer, one that provides value (I’m assuming this goes without saying). Face it, you don’t sell much today without an enticing offer, and providing value. Your digital agency can assist you with this and always keep that in mind you need to have trust, trust of your company and your brand. It’s not very helpful to have a shady reputation, especially on the web.
With Dukky we can assist you and your campaign in taking flight, a small test is very inexpensive. More importantly, the sharing component can get your fan and friend base motivated and talking about you and your brand … helping you achieve great heights in your marketing campaigns.
Michael Bickerton, Raven5 Ltd, May 2010