September 16, 2014 Patricia Ferreria
You’ve already discovered the brilliant idea of running a contest for your small business, but you’re running short on ideas for a contest. Here are 7 extraordinary Facebook contest ideas for small businesses:
A clothing company PLNDR gave a unique twist to the NCAA. Instead of having the basketball teams facing off against each other, they had each of the brands submit a T-shirt design and let them face off on Facebook. The design that had the most “likes” moved to the next round. In running this simple, yet effective contest, PLNDR’s Facebook page grew 800 percent.
During summer, a pizza company called Fresh Brothers used their mascot, the Slice, to help them run a photo contest. On their Facebook page they told people where Slice would be located, then when people snapped a picture with him and posted it they received a gift certificate as a thank you.
Sammis & Ochoa is responsible for running promotions for two restaurants in Texas. Every Friday there is a contest that runs at 4:00 p.m. CDT, which gives them time to prep and tell people. CEO Mario Ochoa says, “When we run late, we hear about it.”
Other games examples are:
A spa called Hiatus Spa ran a program called “Be Green and Be Good; Earth Month.” They asked their fans to share some tips on how to reduce their carbon footprint through a webpage and the tips that received the most amount of likes won three Hiatus Spa services.
This is quite simple to implement for almost any business. Personal life coach Laura Ann Allahverdi asked her fans to submit their favourite quotes. The person who got the most likes on their quote won a free session with Laura.
Maia Yogurt said that one of their most popular and successful contests was a “local celebrity ID” game. They posted a picture of a local celebrity. They chose a popular and well-known independent grocery store owner so it helped garner some attention and get into contact with some of their target market. Facebook fans won a free MAIA T-shirt.
Reward your friends and make sure that they know that you appreciate their support for becoming fans. But beware of the Facebook guidelines.
Snack and Munch ships their product to the offices of hungry office workers and college students. To enter this contest, they ask people to like their page. Every week they choose a winner who then receives a box of 24 snacks.
In summary, we should be coming up with ideas for social media contests that drive people to use our services and products. Doing this requires you to do a lot of research. Raven5 has every tool to help you succeed in running a successful contest, promotion or sweepstakes. We have a flawless platform which allows you to reach an audience interested in your product. We do all the work, so you don’t have to. Take a load off your shoulders and hire an agency who is equipped with skills that can help you achieve your goals as a business.