Blogs > 21 Rules for Social Media Marketing
May 30, 2013 Jaclyn Bickerton
For many small businesses, social media is the most effective and fastest growing marketing channel. Social media is an exceedingly useful platform for businesses to reach their target, engage customers, encourage word of mouth, and gain brand exposure. Most small businesses have a social media presence, but the issue is that they are simply not effective in their social media marketing strategies. With this being said, I recently came across an infographic created by Social Metrics Pro called “21 Rules for Effective Social Media Marketing Strategies”. The infographic showcases some unwritten rules of social media marketing. Following these 21 rules can help create a solid foundation for any social media marketing campaign.
1) No Shortcuts
Social media marketing involves investing time, energy, and creativity. It’s a commitment that can’t be avoided or overlooked.
If you can’t contribute something of value to the community, no one will listen. It’s that simple.
3) Position Yourself to Be an Expert
Why would anyone take advice from someone who doesn’t know anything? If you need to learn more, then do so, but make sure that you can offer valuable advice to fans and followers.
4) Create Meaningful Conversation
If you aren’t saying anything meaningful, you shouldn’t be saying anything at all. If you’re adding to the noise, you’re sure to be ignored.
5) Activity is not the Same as Productivity
Just because you’re active, doesn’t mean your accomplishing something. Be productive, not noisy.
6) Quality is Greater Than Quantity
Keep it simple. Offer friendly concise morsels of advice instead of constant rambling conversation.
7) Avoid Spamming
Constant self-promotion isn’t attractive. If you feel a need to constantly draw attention to yourself, you’re not accomplishing anything.
8) Keep it Real
Be authentic. Draw crowds by drawing on your own experiences, knowledge, and humor.
9) Conversation is a Two Way Street
Give followers and fans an opportunity to sound off. If you’re monopolizing the conversation, it becomes a boring lecture instead of a successful marketing strategy.
10) Connections Don’t Imply Permission
Just because you’re being followed doesn’t mean people grant you permission to interrupt their lives. You have to take time to build relationships and trust.
11) Access Doesn’t Equal Entitlement
Making connections may give you access, but it doesn’t mean fans and followers owe you anything. Don’t allow an enthusiasm for sharing lead to a drop in quality. Fans and followers aren’t required to listen to whatever you have to say.
12) Adaptability is Essential
What’s hot today may not be hot tomorrow. Keep up with topic trends and stay adaptable.
If social media marketing efforts aren’t leading to conversions or some sort of productivity, then your efforts are pointless. Measure your efforts and make adjustments as needed.
14) Engagement & Enrichment
Engagement for engagement’s sake isn’t effective. Engagement efforts should lead to enrichment, otherwise all efforts are wasted.
15) Use Images & Multimedia
A picture is worth a thousand words. Video is probably worth much more. Don’t just tell, use your platform for showing as well.
16) Always Follow Up With Connections
Don’t ignore fans and followers who make connections with you. Always follow up; it makes people feel special and more likely to listen to you.
17) Mind Your Manners
Sometimes fans and followers may not be polite. They may disagree with your content or views. Allow them to speak up and respond in an appropriate manner.
18) Patience is Crucial
Social media marketing rarely delivers instant results. Don’t give up after a short time. Patient marketers have more chance to reap rewards.
19) Don’t Be an Obsessive Joiner
Following too many groups can hamper your marketing efforts. Spreading yourself too thin can harm any campaign. Always limit group participation.
20) It’s Better to Be a Blogger
Yes, successful social media marketers do maintain blogs. If you’re active on social media, you should blog regularly.
21) Have Fun!
If you’re not enjoying yourself, you’re not doing it right. Social interactions should be fun and purposeful.
So there you have it. Social media marketing can be a challenge, but following these 21 unwritten rules will create a foundation to keep your company on the road to social media marketing success.
You can view the infographic here.
Jaclyn Bickerton, Social Media, Raven5 Ltd, Oakville & Toronto Ontario, May 2013