A nomination-based contest launched by Norwegian Cruise Line to acknowledge and reward “everyday heroes” who go above and beyond in their respective states and provinces across the U.S. and Canada. The campaign was launched on September 18 and concluded on October 18, 2019 prior to the launch of the new ship. To celebrate the debut of their latest innovative ship, Norwegian Encore brought hometown heroes to the forefront.
Client: Norwegian Cruise Line
In-market: Sep 18 – Oct 18, 2019
– Increase media attention to the debut of their latest Cruise ship, Norwegian Encore in the U.S.
– Reward “everyday heroes” across the U.S and Canada