The Norwegian Cruise Line Encore Moments campaign was a success, with 1,107 entrants, 37,314 votes and 121,611 visits and 282,973 pageviews between US and Canadian activity.
The program launched September 18, 2019 and managed to hold onto both entrants and voters’ attention for 4 consecutive weeks.
Google Analytics confirmed that there were 121,611 users with 158,129 sessions and 282,973 pageviews combined.
The program received over hundreds of entries in the first three days confirming that the launch activities were both relevant and timely in their management.
Users came from almost every major city: New York, New Jersey, Pennsylvania, Florida, California, Massachusetts, Texas, Ohio, Rhode Island and Illinois.
The program gathered over 1,110 submissions and their accompanying nominator and nominee email addresses, while the voting process gathered over 37,000 email addresses as well. Both lists can be leveraged for future marketing opportunities.