Why Contests Work for Marketers

You might ask why contests work for marketers… The question need not be asked, or should it? Fact is, contests have been part of marketing since the inception of marketing. Contests, promotions, and sweepstakes drive traffic, awareness, favourable impression and often, even drive sales.

Raven5 has focused on contest marketing as we believe there is no faster way, no way that ensures that you are gathering valuable consumers that are actually interested in your product or service. Contest Marketing processes vary as do the platforms, but the results are indisputable.

Why contests work for marketers

Contest marketing provides these benefits:

1. Contact information
2. Email addresses
3. Social friends & followers
4. Gather consumer information
5. Distribute coupons or discounts
6. Develop favourable brand impression
7. Find new customers & prospects

These seven are just a few of the benefits of why contests work for marketers.

Raven5 provides contests in both conventional and digital, or those that involve both. Contest marketing can be implemented through micro-sites, Facebook, Twitter, Pinterest, Instagram, LinkedIn, in fact, every social network. Contest marketing can be restricted to print, or email or any combination of these platforms.

There is NO OTHER marketing tool that is effective at driving consumers to your brand, to your product or to your service. Contest Marketing is for winners, and in this case, everyone wins.

Michael Bickerton, Raven5 Ltd, October 2014

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