Website Thoughts

As much as we’ll push ahead with our premise that many websites and online interactions should be moved to a landing page strategy, it’s our contention that the best way to garner online interaction lays in specifics or specificity, ask a question and provide a response based specifically to one question.

The following insights apply to websites, landing pages, web apps, and even mobile apps. So, before you get too far, make sure you include this checklist when evaluating your website structure and creative.

• Keep it simple, keep in clean, and keep it specific.
• First click conversion; give them what they clicked for.
• Keep it fresh, update your landing pages regularly and keep it interesting.
• Engage, ensure you get your profile and build to your uniqueness.
• Audience, who are you speaking to? Keep your message clear to your prospect.
• Analytics, utilize Google analytics as a tool to keep score.
• Get help. Hire a digital agency, that will not just build your website, but utilize online evaluation and strategy.

You might be considered for a spot on www.websitesthatsuck.com if you don’t utilize these suggestions. Our advice is to start with a review of your current online presence, then plan a web or landing page strategy along with a wire frame as prior to building your website.

Here is a link to the January – June 2013 contenders http://www.webpagesthatsuck.com/worst-websites-of-2013-Jan-to-June.html

We see again and again RFPs that ask for low-cost websites and generally, we decline participation. What’s the point? No starting place, no strategy and no direction is a recipe for lemonade, not a successful online program.

If you want a successful website, landing page, and online strategy, work with a professional. After all, you if you are going to be successful, your team needs a great recipe.

Michael Bickerton, Raven5 Ltd, Oakville, Ontario, January 2014

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