April 9, 2015 Michael Bickerton
Attracting new customers is a problem that every business deals with. How are you going to increase sales, gain profitability, and stand out in such a vast market of competitors? Here are some helpful and creative ways to attract new customers:
Every time you give something away it leads to new business leads and business. Whether it’s content, a preview of your services, or a sample of your product – offering prospective clients a glimpse of your business can pique interest – potentially leading to a customer.
Some of the best opportunities can arise come from meeting people, and not just with the purpose of selling. Don’t think just of local business gatherings, such a Chamber of Commerce events, as the only events you can use to network. The limits are endless.
Creating a buzz around your product or service is bound to bring clients flocking to your business – whether online or local. The key is to start with great customer service and go from there. If you treat your customers with respect, word-of-mouth with get out that your brand is reputable, and worth doing business with.
Business leads, paying customers, and brand advocates all have one thing in common – they’re looking for a specific product or service to fill their needs. Consider the other party when prospecting leads. Don’t be afraid to “pay it forward”, either on a business or personal level. Offer a sample, suggest a designer, share a contact – all of these build goodwill, while allowing you a way to connect with a potential customer.
Don’t just network – reach out and engage your following. Show potential customers that your brand doesn’t simply offer just a product or service. Take an interest in your prospects – show you care and ensure you’re always first on their list to call.
Simply put, when you can prove that you’re current and knowledgeable in your field, people will seek you out for your expertise. Remember, content is king! Whether you write articles, record podcasts, shoot videos, or prepare presentations – keeping current and offering constant content will keep people coming back for more.
Contest marketing works. It’s an easy way to build a following, gain prospective consumers and allows you to capture potential customers. A properly-designed, well-run contest not only provides you with a list of interested people, but also a chance to develop brand awareness and goodwill.
Thinking local is a major factor in being found these days. Consider engaging local businesses to partner with. Working with a local charity or organizing socially responsible event is a great way to connect with participants, sponsors and the community.
It’s been said that prospecting is like dating… Get out there and do the things that you love. Be open and have fun. People will be attracted to your personality, and more open to doing business with you, or willing to refer you to someone who will.
Using different marketing strategies is key and can also have a huge impact. Develop a plan for your marketing efforts. Decide on milestones for specified points for each medium. Keep improving.
Still looking to find customers? Consider Hiring an Agency!
Michael Bickerton, Raven5 Ltd. April 2015