March 26, 2014 Patricia Ferreria
Your significant other just broke up with you and you decide to make your way to the corner store to buy a tub of your go-to break-up ice cream flavor, “Loaded Cookie Dough.” As you’re making your way to the checkout line you feel the familiar touch of a hand tap you on the shoulder and instantly fear creeps through your body because you know exactly whom it is. This is why you avoid your ex.
“Ugh…. Hey Patricia.” Says your ex. You look at him in panic and you don’t know how to react, you notice the perky and perfect little blonde beside him and he says, “I’d like you to meet Jennifer, my girlfriend.” Enraged, you quickly hand the money over to the cashier and run away leaving without your change and your dignity. This is why you avoid your ex! I’m telling you.
Way to go Patricia! But at least you have your ice cream and the 10 pounds you’ll gain after you demolish the whole thing solo, but after all the embarrassment you just suffered you need something that will fill the hole you have in your heart.
Thanks to Chris Burch, we might not ever have to worry about these awkward moments ever again. Chris and others have recently put $1 million dollars into an app called Split. It is an app that is for avoiding exes and others who you wish to avoid.
Split, which is a newly launched “anti-social” application and competitor to the recently buzzed about app Cloak, is offering another way for users to tap into their social networks in order to avoid people instead of connecting with them. This app had already collected $1 million in seed funding.
The concept behind Split are the same as many apps today, we have plenty of ways to connect with and find friends over mobile applications and we are able to find out where they are, but we do not have anything that serves us the opposite of that. Whatever happened to having some alone time? Sheesh.
Founder Udi Dagan says he came up with this idea a couple of years ago after a distressing encounter. In one night he ran into two ex-girlfriends. After that instance began working on the idea for Split a few months later, and now it has grown to a seven-person team based in Tel Aviv.
When Cloak initially launched, it garnered a lot of media around the idea of an “incognito mode for real life”. Split, as of today, is the more powerful application. Cloak taps into only Foursquare and Instagram to determine which friends are nearby, Split launches with support for Foursquare, Instagram, Facebook and Twitter. It also supports iOS and Android users, while cloak is still an iOS-only application.
Split allows you to plan your escape when you are near someone you have on your “avoid” list. It offers you real-time alerts and event notifications just in case there is someone you want to avoid on the invite list.
You can also use this app to avoid other people like avoiding and abusive or violent spouses, exes, or stalkers or you can use it for cheating or taking a “sick day” and be stealthy in avoiding your boss.
Everyone has a reason to use Split, so what would yours be? Why do you avoid your ex?
Patricia Ferreira, Raven5 Ltd, Oakville, Ontario March 2014.