Social Media – Measurement Tools

Social Media Measurement Tools

There are a wide variety of social networks; we all know Facebook, Twitter, LinkedIn, Google+ and naturally YouTube. Here are more of the top 15:

1)   Pinterest

2)   Tumblr

3)   Flickr

4)   VK

5)   Instagram

6)   Myspace

7)   Tagged

8)   Meetup

9)   Ning

10) MeetMe

11) Classmates

Here is a link to eBiz outlining the details of the Top 15.

Here are a few tools you can use to measure your social influence:

1)   Facebook Insights

2)   HootSuite

3)   NutshellMail

4)   Social Mention

5)   TweetDeck

I do caution that you don’t get caught up in measurement and don’t get caught up in ROI, at least in initial phases. Many suggest that without ROI Social isn’t a viable platform, however, we ask, “What’s the ROI of …. “

1)   Storefront signs

2)   Yellow page ads

3)   Printing, even business cards

4)   Television ads

5)   Radio ads

6)   Magazine ads

7)   Tradeshow booth and attendance

8)   A sales call even

The point is that ROI can be overrated. We all want to know how and what to measure, but keep in mind it’s very hard to measure your brand and brand ambassadors that engage with you in the social sphere.

Measurement is only one part of the puzzle, as they say, don’t shoot the messenger.

Michael Bickerton, Raven5 Ltd, Oakville, Ontario January 2014

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