June 4, 2010 Michael Bickerton
Websites have changed the last few years from being sign wear or brochure wear to becoming the hub of your business. Your email programs, your landing pages, your marketing in many cases drives traffic to your website. The next questions is, so what? I don’t mean to sound harsh, but the truth is if you don’t have a reason for the visit, I ask you why bother …
When you’re planning your site, you need to really consider the basics, you need to ensure you have clear and concise goals for your website. After all is it there for you? or for your customers & prospects? Let’s be frank here, make no mistake, your website is for your customers & prospects!
The basics are as follows;
1) What is the purpose of your site
2) Your Audience, your key customer types
3) Create a profile for your key customer types
4) How does your site benefit your key customer
5) What benefit do you get by meeting key customer needs
When you get started, it’s best to be clear, your business goals, your user goals, your customer types and have a concise ideal benefit for your key customer and your firm.
Planning is an integral part of what you do and how you implement your website, so take the time necessary to ensure you have your site mapped out. Know how it communicates with your clients and how it integrates with your marketing. As well make sure that you have a plan for execution and make sure it’s measurable, trackable and meets the objectives you have laid out.
Your marketing plan is a key component of your website strategy, it’s no longer a wall posting, your website is the hub of your business!
Michael Bickerton, Raven5, May 2010