July 6, 2020 Jaclyn Bickerton
A Facebook Business Page is one of the best ways to connect with your customers and build a following for your company. In 2020, Facebook is simply too big to ignore as an on-going part of your digital marketing communications program. A huge and vastly growing number of Facebook users are active and consistent in their visits to Facebook, making them a promising audience for your marketing efforts.
– Facebook is the third-most visited website outranked only by Google and YouTube.
– 1.73 billion people on average log onto Facebook daily and are considered daily active users for March 2020. This represents an 11 percent increase in year-over-year.
– 74% of Facebook users log in daily and spend an average of 38 minutes per day on the platform.
– Among U.S. adults who use Facebook, around three-quarters (74%) visit the site at least once a day. The share of adult Facebook users who visit the site at least once a day is higher than the shares of Instagram users (63%) and Snapchat users (61%) who visit those sites at least daily
– Facebook Ad Revenues for Q1 reached $17.44 billion, a 17 percent increase year over year
– A Facebook business page enables you to learn about your target audience. Your followers are there because they know about your company and want to learn more, whether that’s information, how-to guides, new products, offers and promotions, etc., they have shown clear intent to converse with your company. Additionally, this lets you collect useful details about your fans through their interactions with your page and content.
– Lets you display the human side of your company, allowing you to attach a personality to your brand. While your Facebook business page represents your company, it also allows you to show the human side of your business through one-on-one conversations, personal tidbits, and nonbusiness interaction.
– Assists in building a community, and ultimately building brand loyalty. By posting relevant content, asking for follower contributions (comments), offering promotions or incentives, and providing a place to leave feedback you help bring people together and foster positive brand sentiment.
– Boosts your SEO. Your posts, links, and other actions get indexed by search engines, meaning the more content you have on Facebook, the more likely you are to be found when someone is searching for your products or services online.
– Allows you to connect with your customers daily. More and more, consumers are using Facebook to stay on top of the news, find products, services or other useful information. It’s more important now than ever to be found when a consumer is looking for what you sell. Facebook allows your customers and prospects to find you, so give them a reason to stay and remember your brand.
Digital Marketing Institute has put together a comprehensive guide on creating your Facebook Business page. The article provides step by step instructions to get your page set up, explains the various post types, and shares best practices for posting.
Additionally, the final section covers how to setup a Facebook advertising campaign, valuable not only for those new to Facebook for Business, but also for those that already have their Facebook business page setup.
The guide covers:
You can find the guide here:
Jaclyn Bickerton, Oakville, Ontario, July 2020