Emarketing – Where to Start?

Emarketing (AKA e-marketing, internet marketing, web marketing, online marketing and online advertising) has no starting place. Much like Nike, the motto should read, JUST DO IT. But where to start?

I have written an Internet Marketing paper that I hope to release as a white paper, PowerPoint and video or number of video clips soon, very soon. I have my opinions, and it’s a fairly logical step-by-step process.

Today, there are NO hard and fast rules. Many clients like to dive into social media, others are looking for online leads, and others recently have gravitated to social sharing and our drum program.

That being said, emarketing is a very logical process. Marketing over the Internet is a daunting task for some people. The reason I believe this the case is that many clients are involved in segments of emarketing, and do not have a full picture of the landscape. Recently a client indicated that they were using some PPC strategies and developing keywords. Yet, our client had not yet taken the opportunity to incorporate those keywords into their website and or blog. Why? They weren’t aware they should work those keywords into their website, as well, they were not utilizing a blog. So, much ado about nothing. The point is these are all pieces of a puzzle that work together.

The emarketing business is still very new; agencies and designers are for the most part aware and are dabbling in emarketing. Yet the reality is, that most firms are taking “old media” strategies and implementing them on the Internet. Although, they may be showing some results, the firms are not capturing the real opportunities of emarketing.

As your digital agency, we have a process. We follow a simple set of guidelines that we know work and will produce results. Emarketing requires your assistance, as our client we need you to work with us to build an effective long-term program that will ensure your firm ongoing success.

Where to start? My best advise, start with an emarketing team that you know is producing results.  In order to do so, we’d suggest that you get online, open your Facebook and Twitter accounts and check them out. You’ll find your team exactly where you plan to market & advertise.

Michael Bickerton, Raven5 Ltd, Toronto, January 2011

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