Blogs > Email Marketing Essentials
April 15, 2013 Jaclyn Bickerton
Raven5 brings you “5 Tips for Cold-Emailing Your Dream Employer” by Jessica Adamaik from Mashable. The article focuses on how to get noticed as a job seeker when cold-emailing employers. What’s interesting is that this is exactly how to sell using email marketing. Here is a simplified version of the five tips:
1. Identify the decision maker
2. Work your network for a “warm” lead
3. Write clearly, briefly and memorably
4. Spell out the next step
5. Follow up, follow up, follow up!
So there you have it. 5 tips that we feel really outline the basics of communication. These tips are fairly simple but extremely effective, not only for job seekers but for email marketing in general. You can read the full Mashable article here.
Jaclyn Bickerton, Social Media, Raven5 Ltd, Oakville & Toronto, Ontario April 2013