Contest Marketing? Why Not?

Contest marketing is likely the simplest type of digital marketing program. The goal with a contest is to find “like minded” people who say or indicate that they are interested in your product or service. Today most marketers are not managing email lists and what I mean by that is that they are not building or developing their marketing lists.

Email communication continues to be your single most important tool in your marketing tool box and in many cases the most neglected. Contest programs provide marketers with many benefits and email is one of the primary benefits. Contests also provide your firm, your brand, your product with a favourable impression, after all everyone likes FREE stuff, or the opportunity to win FREE stuff.

Here are some other favourable benefits:

• Consistent website views, visits
• Strong email opens & clicks
• Growing email options
• Increasing Social development
• Significant Social Impression activity

Begs the question why not?

Given that contest marketing is fully measurable at every view and click, it would seem that contest marketing and advertising programs are a natural for most marketers. So again, why not?

If you’re not sure, you need some assistance, seek out a professional contest marketing agency, not a social media agency, but a contest marketing agency. Your contest may be social, it may work and use social media as part of the offering, but a good contest crosses most platforms.

Check out 10 Amazing Examples of Branded Facebook Contests Done Right for some ideas on implementing your own contest.

Contest Marketing, why not, is the correct question. Why not, why not now?

Michael Bickerton Raven5 Ltd. December 2014

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