April 13, 2010 Michael Bickerton
Six key points as outlined by Communispace researchers:
1) Social networks provide people with the tools to define and redefine themselves
2) Online communities, blogs & social networking sites provide ways to develop a reputation
3) The internet has provided the ability for people to provide mutual assistance
4) Online communities allow people to connect with others who are “just like me”
5) Community is created by providing long-lasting reciprocal relationships
6) Online communities provide intimacy and facilitation that assure people of their value
Truly, its time to embrace your online marketing before your competitors do, online communities are allowing personal branding to take hold, but this the internet is a place where people will be making decisions based on what a mass of individuals has said, done & collected.
Michael Bickerton, Raven5, April 2010
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