June 23, 2015 Jennifer Wales
At Raven5 we define contest marketing as an incentive based marketing campaign. Most campaigns implement both email and social media marketing simultaneously. In this respect a contest is any game, puzzle, scheme, or plan that offers participants the opportunity to receive or compete for prizes or giveaways on the basis of a skill or both skill and chance.
In a contest, participants must utilize and showcase a skill to win a prize; this entices the consumers to be actively engaged in your business! As specialists in contest marketing, we recommend that you go even further and get winners to post on social media or send a picture of themselves with their prizes.
The best contests are run through a contest microsite and are supported through email and social media collaboratively. With 91% of people checking their email every single day and 85% of people trusting friend referrals your business will be almost guaranteed to grow in followers!
Your target audience will dictate the social platforms you use but remember, integrating multiple social channels allows for maximum exposure for your business! Other ways to build your fan base is to utilize a specific hashtag that will trend on the different social platforms and you can reward those who share the most with a prize.
Consumers and future prospects are brought to your contest through email and social media marketing, then people can:
This effectively builds your client list by bringing in new prospects through an incentive driven contest and it provides proof that your business is trustworthy and stands by their word. Contact us and we can help you build your fan base
Jennifer Wales, Raven5, June 2015