June 19, 2015 Jennifer Wales
Everyone loves good deals on products they love; in fact 91% of Canadians actively seek out these good deals. According to Queen’s School of Business, approximately 80-94% of men and women receive great pleasure when purchasing a sale item. In fact, people actually feel embarrassed and upset when they think someone else paid less for a product than they did. Other people even tend to think that stores will go as far as to inflate their prices just to appear as though their sale items are a good deal.
This makes marketing very difficult for companies, big or small, to compete with these on going stereotypes, let alone have their product stand out from the rest.
Raven5’s contest marketing allows for your business to build email and social following, gain customers and capture the attention of prospective consumers. Raven5 refers to contest marketing as an “incentive-based” campaign that utilizes both email and social marketing. Contest marketing programs will drive consumers towards your product for a freebie, special offer and inform clients as well as new prospects about your offers and increase the visibility and social sharing. This is known as friend-to-friend marketing and is especially true, as 93% of women and 85% of men share good deals with their friends.
With these three marketing platforms working hard for your business, it is no surprise that contest marketing reaches 30% more consumers and increases entries and word of mouth by 25%! Combined with the fact that 91% of people check their email every single day and 83% of people trust their friend referrals through social media, the combination of contest, email and social media marketing allows for your consumers to be targeted, engaged and driven with incentive!
Here are 5 great reasons why your business should use contest marketing:
Jennifer Wales, Raven5, June 2015