I came across this Phishing Guide “A Modern Guide to an Age-Old Problem” completed by Duo Security (now a part of the Cisco ( https://www.cisco.com/ ))
It’s notable given the number of outbound contacts we make at RAVEN5 that Phishing is always a concern. As a Contest Agency, we are continually sending outbound links from email marketing and social media campaigns as are our clients, as such, building and ensuring trust with our lists and followings is critical to the success of our Sweepstakes Marketing and Contest Marketing programs.
In many ways we attempt to ensure we are consistent with the offerings, in terms of creative, logo use and implementation of the creative. In that way, our clientele and consumers can easily spot our real marketing efforts verses the phishing efforts of criminal enterprise. We have all seen these criminals in action, at the door, on the telephone, via email, via social media, in fact Phishing is occurring at every touch point for consumers and this guide will assist you and your consumers in detecting and protecting yourselves from these criminals.
Phishing is highlighted as a low-effort successful method for attackers seeking unauthorized access to your organizations data. (I’d add YOUR DATA). The guide outlines what information is targeted by criminal enterprise, listed as follows:
Usernames & Passwords
Email Addresses of colleagues, family and friends
Personally identifiable information
Confidential Company Information
Media records or health insurance information
Keep in mind they want the basics
Your name, email, address, passwords, banking information, friends and family, medical records, purchase behaviours etc
The Phishing Guide provides different Phishing methods, provides information for Protection against Phishing, provides information for users, things to look out for, as well as information on who is being targeted in general, I’m sure you won’t be surprised that 42% of Phishing attacks are in the payment services area, after all this is all about theft.
I would highly recommend that you provide this guide to friends and family, and some explanation for those who need some coaching and additional information. I’ve been fooled and I work in this sector of digital, so it’s not surprising to me that on any given day, at any given time anyone of us for that ONE BRIEF MOMENT can be tricked, so diligence is aways recommended.
Protecting yourself and your family has never been more important, Phishing isn’t what it used to be!