May 1, 2013 Jaclyn Bickerton
Twitter can be one of the best things for your blog, brand or business, but if not utilized correctly can be a huge waste of time. Twitter can be very time consuming, so it’s important to have your end goal in mind. To get the most out of twitter, knowing what to avoid can save you a lot of time and effort. PR Daily posted an interesting article a few weeks ago called “9 Twitter mistakes to avoid” by Timothy Carter that I’d like to share. Here are 9 Twitter mistakes to avoid:
1. You tweet in bursts
To become relevant on Twitter, send your tweets out at regular intervals throughout the day. Many people can and will get annoyed if they get a ton of your tweets filling up their streams.
2. You don’t make room for retweets
If people want to retweet you, you need to leave them enough space to do so. Leave a character count large enough to include “RT@your name.”
3. Your tweets aren’t catchy
If you want to encourage someone to follow a URL, introduce it in a catchy way. Grab the audience’s attention, or your tweets are a waste of time.
4. You don’t retweet others
If you never retweet others’ tweets, they have no reason to retweet yours. Start retweeting the best posts from those in your feed, they will likely reciprocate.
5. You protect your tweets
Privacy settings work different on Twitter than on other social media platforms. If you need to unprotect your Twitter account, go to “Settings,” select “Account” and ensure that “Protect my Tweets” is not selected. This is extremely important for businesses as this will open your feed up to more users.
6. You fail to follow others
If you want more followers, follow others. The more people, places, and companies you follow, the more people will find and follow you.
7. You send vague tweets
Avoid tweeting things that nobody can understand, for example “This is really bad” with no explanation. Always include a link to an article, video, picture or video so that people can understand and relate to your tweet.
8. You use @ instead of .@
If you tweet about a blog, website, or article and use the @ sign, only those that follow you and the person you mentioned will see the tweet. Use .@ so that everyone can follow along.
9. You tweet first and think later
Think twice before you hit the send button to save yourself the stress.
So there you have it. Twitter can be a powerful, useful tool when used correctly. Take the time to avoid these 9 common Twitter mistakes and you will be more effective at meeting your goals, connecting with people, and expanding your network of influence.
Jaclyn Bickerton, Social Media, Raven5 Ltd, Oakville & Toronto, Ontario, May 2013