Lead Generation

Lead generation often uses digital channels, and has been undergoing substantial changes in recent years due to the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.

We aided SupperWorks in 2015 with a short-run Lead Generation campaign that found them 2,500 new prospective leads over the course of just 4 weeks.

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