OAKVILLE, Ontario, May 7, 2015 /PRNewswire/ — RAVEN5 has launched a new series of videos and whitepapers aimed at expanding its reach in online consumer marketing. In the first of its five part series, the Oakville based digital marketing agency, reiterates the importance of contest marketing, as a primary method of connecting businesses with consumers.
The RAVEN5 Contest Marketing White Paper defines the method as an incentive based marketing campaign that utilizes both email marketing and social media marketing (organic and or paid) simultaneously. Contests rely heavily on both as traffic drivers; email to alert new visitors to your offer and social media to increase engagement via social sharing.
The video and white paper series was developed by RAVEN5 president Michael Bickerton. Bickerton has acquired the services of online “Social Media Pessimist” Sean Ely to pitch the concepts through an entertaining and informative YouTube platform. In ‘Contest Marketing Just Works’, Ely proclaims “It’s about quality over quantity.” Give the consumer “something they’re going to be excited to tell their friends about.” Ely adds contest marketing, “hits all the most important wants in one idea.”
Bickerton also emphasizes the importance of combining promotion with contest marketing. His white paper identifies a list of important contest drivers:
Download and view: Contest Marketing White Paper and Contest Marketing Just Works
RAVEN5 is a collaborative and creative group that provides all services in house, from conception to development and deployment. RAVEN5 offers a single focus approach as a contest marketing agency and ensures that campaigns will be well executed right from the get-go. The RAVEN5 goal is to create engaging experiences for consumers through fun and professional online contests while building brand-marketing channels. We are #ContestMarketing.