Prize winners cannot be announced until they have accepted their prizes. After a potential winner is drawn either during the promotion on specific dates or at the end, they are contacted by the contest or sweepstakes administrator. The potential winner(s) need to sign documents to confirm that they are the named individual and that they agree to accept the prize. There may also be tax documents (required by the IRS) as well depending on the value of the prize(s). Once the documents have been received and the winner(s) confirmed can they be formally announced. The total time this takes is anywhere from a week to a month after drawing depending on how quickly a response is received. Sometimes a 2nd or 3rd alternate winner may need to be drawn if no response is received or if a prize is declined.