Sea Foam wanted to run a sweepstakes program to expand its brand recognition in Canada. The product itself has been readily available at most major retailers in the country for over 15 years. The program ran for 3 months and was open to all Canadians, including Quebec 18+. Prizing included 1 $32,398 grand prize consisting of a boat, motor, and trailer. There were 3 additional monthly prize packs consisted of swag & Sea Foam product valued at $500 each. The total prizing for this program is $33,898.