To promote awareness of Barilla product, Barilla Canada conducted a month-long sweepstakes during Italian Heritage Month (June). The sweepstakes featured a standard opt-in entry as well as bonus entries for sharing, and for posting a photo of a Barilla recipe (made by the entrant) to Instagram using the #CinemaBarilla hashtag and tagging Barilla Canada and partner Ruffino Wines in the post.
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