To promote awareness of Barilla products, Barilla Canada conducted a month-long contest that kicked off on Valentine’s day. The contest featured an opportunity to spin the wheel daily for a chance to instantly win a “SIGN OF LOVE” prize pack. In addition, bonus entries were earned for sharing, and for posting a photo of a you and your loved ones enjoying a Barilla pasta recipe to Instagram using the #BarillaASignofLove hashtag and tagging @BarillaCanada in the post.
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