Web Savvy

Are you web savvy? Is your firm ready to deal with the rigors of an Internet strategy? Did you know only 24% of organizations consider themselves “digitally savvy”? So it would appear that not everyone has embraced the “change” (yup the change word again). Does this impact you, and if so, how?

Searching Wikipedia for “web savvy”, you come across the name Carl Steadman and that leads you to suck.com, an interesting story for another day.

Here is a list of a few items that need to be addressed before your organization would be considered web savvy:

• Organization commitment
• Staff experience
• Hardware and software
• Current web presence
• Current online programs
• Ability to provide support
• Digital agency support

Wikipedia uses the words intelligence and common sense for the word “savvy”, so, give some thought to your current positioning and determine if you need assistance in building your web readiness; makes sense right?

The fact is being web savvy is imperative to your to your marketing, Internet and corporate strategies. As your digital agency we urge you to start this process whether it’s handled internally or by a partner. Now is the time to review your online goals.

Michael Bickerton, Raven5 Ltd, July 2010

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