FearSquare – Living dangerously

I was introduced to FearSquare by my son Joe, who is now a Marketing grad out of Sheridan (going back for an Advertising degree next year). Just a little bragging!

In any event, it is an interesting program operating out of the United Kingdom and is running a study currently. You can sign up for the FearSquare study if you are a Foursquare user.

Fearsquare was created by the Lincoln Social Computing Research Centre and the UK group that studies how technology impacts us (people). The program will give you a sense of crime in your area, or in the area that you “check in”. Kind of fun for you information overload types.  “The intention is to give you a uniquely individual look at the levels and types of crimes you are exposed to in your daily life.”, according to the website. If you want to know more, click here and this link will take you to the About page on their website.

The amount of information is growing and will continue to grow. Whatever you want to know about, you will be able to find it. As such, let’s keep in mind that transparency and openness are the name of the game especially since everyone can find your information at the click of a mouse.

The take away here is the amount of information being provided is limitless, as such, you need to make sure your brand, your company and your staff can be found. As I’ve noted before your digital footprint will be made, with our without your input.

As you digital agency we urge you to implement your emarketing strategies. Facebook, Foursquare, SlideShare, StumbleUpon, YouTube and Twitter are not games, not toys but new ways of communicating. What’s on your Smartphone?

Michael Bickerton, Raven5 Ltd, Toronto, April 2011

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