Creating A Perfect Landing Page

Creating A Perfect Landing Page

 May 3, 2013      Jaclyn Bickerton

I came across a great infographic while browsing Pinterest the other day. It’s called “The Anatomy of a Perfect Landing Page”. It goes over some common rules of thumb to help you create the perfect landing page. It’s very informative and a great resource to keep in mind during the planning period of a landing page.

How to Create a Perfect Landing Page:

  1. Page Headlines and Ad Copy
  2. Clear and Concise Headlines
  3. Impeccable Grammar
  4. Taking Advantage of Trust Indicators
  5. Use a Strong Call to Action
  6. Buttons and Call to Actions Should Stand Out
  7. Go Easy On The Links
  8. Use Images and Videos That Relate to Copy
  9. Keep it Above the Fold
  10. Always be Testing

The infographic also looks at what types of colours are good for different sites. Proper choice of colours can draw in traffic, bore viewers, or scare some away.

Jaclyn Bickerton, Social Media, Raven5 Ltd, Oakville & Toronto Ontario, May 2013

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