Forget chasing clicks and dumping traffic on your homepage. If you want campaign results — real entries, shares, engagement, and brand recall — you need a microsite. At RAVEN5, we don’t just build campaigns; we build experiences. Microsites give your promotions the focus, clarity, and conversion power your main website simply can’t. The blogs below break down why microsites aren’t just a nice-to-have — they’re the foundation of every high-performing sweepstakes campaign.

Clarifying the Misconception: “All Traffic Should Go to the Main Website”

That idea is a misnomer and often reflects a narrow view of digital marketing metrics. Here’s why:  1. There Is No Inherent Value in “The Click” Itself A click is not a conversion, nor is it a sale, a lead, or brand loyalty. What matters is the quality of the engagement — did the user […]

Clarifying the Misconception: “All Traffic Should Go to the Main Website”

Where Clicks End and Campaigns Begin: Building High-Impact Microsites with RAVEN5

In digital marketing, it’s easy to fall into the trap of chasing clicks. Many brands assume the best way to run a sweepstakes or contest is by sending all the traffic to their main website — but this strategy can actually dilute results, confuse the user journey, and limit engagement. At RAVEN5, we take a […]

Where Clicks End and Campaigns Begin: Building High-Impact Microsites with RAVEN5

Why the Click Doesn’t Matter — The Power of Microsites in Sweepstakes Campaigns

At RAVEN5, we hear it often: “We want all the traffic to come to our website — we need the analytics.” But here’s the truth: the value is not in the click itself. Whether a customer lands on your homepage or a campaign microsite, what truly matters is brand awareness, engagement, and action — not […]

Why the Click Doesn’t Matter — The Power of Microsites in Sweepstakes Campaigns

Hosting Matters: Why Your Sweepstakes Microsite Needs a Rock-Solid Foundation

When it comes to running a successful sweepstakes or promotional campaign, your microsite isn’t just a pretty face — it’s your digital infrastructure. Behind every seamless user experience is a hosting solution built to handle the pressure. Because when the entries start flooding in, the last thing you want is a crash landing. At RAVEN5, […]

Hosting Matters: Why Your Sweepstakes Microsite Needs a Rock-Solid Foundation

Beyond the View: Measuring What Actually Matters in Sweepstakes Campaigns

Beyond the View: Measuring What Actually Matters in Sweepstakes Campaigns When it comes to digital campaigns, everyone wants the same thing: results. But somewhere along the way, “results” got hijacked by vanity metrics — clicks, impressions, and vague traffic numbers. The truth? None of that matters if it doesn’t move the needle on engagement or […]

Beyond the View: Measuring What Actually Matters in Sweepstakes Campaigns