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With social media and mobile marketing growing at a rapid pace many industry leaders are questioning whether email marketing is still a relevant channel to reach consumers. Despite all of this debate surrounding email and whether or not its still relevant, it still remains one of the most powerful and trusted communication vessels that enables marketers to build long-term relationships... Read More

It occurred to me today as I checked in at Starbucks on Foursquare that it seems to me that many people are not checking in (watch for my check-in #starbicks, on Facebook, Twitter & Foursquare). I’ve pondered that thought on again off again for most of the day and honestly, I don’t understand why checking in hasn’t really caught on.... Read More

What's the Deal with Contest Marketing? One of the biggest questions advertisers have when providing and promoting an offer centers on exactly who should get the offer. To put together a great offer to drive traffic, entice new customers, and build loyalty with existing customers you have to decide what is the most prudent use our your resources and your... Read More

Who doesn’t like winning free stuff?  I could be the richest person in the world, but to me the adrenaline and joy of being told I - among thousands or even millions of people - have been chosen to win something is incomparable.  Everything just seems better when it’s free!  But how does one have such luck?  A few times... Read More

Top 5 Trends in Content Marketing I’m sure you’ve heard the phrase “Content is King” by now. The phrase is such a cliché, but that doesn’t change the fact that it’s true. Content marketing has seen a huge spike in growth in the past year and continues to develop as a dominant form of marketing. I’d like to share a great... Read More

Content Marketing 101 Content marketing is at the top of the list of marketing priorities for companies this year. By now, everyone knows the importance of producing consistent, quality content. But to stay ahead of the competition, it is important to be aware of the latest and greatest content marketing trends. Inbound Marketing Agents recently had an interesting article “Top... Read More

Reaching Canada's Affluent Canada’s affluent have high disposable incomes and spending power, and represent a massive opportunity for businesses to promote and sell their products and services. In December of 2012, Ipsos Reid conducted surveys with 2000 affluent Canadians, defined as having a household income of at least 100,000. The sample also included 200 Millionaire households. They have put together... Read More

Marketing and Innovation are the keys to business success. Lowering your marketing costs without screwing up your ability to grow may sound like an oxymoron, but if you follow these 5 steps, it can be done: 1. Outsource Your Marketing To execute successful marketing program today requires skills in multiple disciplines – both online and off. Chances are, if your... Read More