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One thing consumers and content creators can agree on is that engaging content is crucial. I'm glad people are starting to realize that posting to your social media page is not the only way to engage with your audience. Let me add a new buzzword to your vocabulary, Ephemeral Content. Ephemeral Content I know, I know. What is ephemeral content?... Read More

Consumer promotions are marketing techniques that help entice customers to purchase a product or engage a certain audience.  Consumer promotions are usually set for a particular time and used to achieve a specific purpose such as introducing a new product,  increasing brand awareness, moving product and attracting new customers. Here are a few promotional techniques commonly used. Contest Marketing or... Read More

2021 - not everyone expecting a third wave. But here we are. There are new changes ahead - for the better or worse. In this case, Facebook have announced new changes that will be coming onto their platform. Small business owners - take notes, this may help you. ALGORITHM UPDATE There’s going to be new options for the consumer when... Read More

We touched on this topic previously in attracting new customers, but we will go more in-depth into keeping those new customers and turning them into repeat buyers. You want to build loyalty through understanding and trust, and you need to be consistent during and after a consumer promotion.  Alright so it may not seem like it, but you are in... Read More

This type of promotion may have a lot of added pressure to it, but this is the time to really get to know your customers and more specifically what they like about your brand and what drew them in. Once you learn that, you can build your target audience and therefore you can look for more people just like them.... Read More

The same way that having a phone number for your consumers is beneficial, an email address is even better! Think about it, you can send an email with perfect aesthetically pleasing images to showcase your brand! Not to mention how often we check our phones. The next time your consumer checks their inbox they’ll see your email right at their... Read More

...nice to meet you! Allow us to welcome and introduce you to our firm. RAVEN5 is a Sweepstakes and Contest Marketing Agency. We're in the business of running incentivized marketing campaigns for brands in the United States, Canada and Internationally. When you have a moment, feel free to poke around. We've got over 900 pages of information! Customer Links | Case Studies | Whitepapers | Loyalty | Testimonials | History | YouTube We're also known as... The World's First Sweepstakes Marketing Agency & The World's First Contest Marketing Agency. It's... Read More

The times of brand loyalty and “it’s just what I buy” are behind us, or at least that’s the case for Millennials and Generation Z!  Selena Gomez (singer, songwriter, actress) has launched a beauty brand that’s set to be sold on her website as well as Sephora stores (online & physical locations). This beauty brand offers a full range of... Read More

Let’s start by defining both of them, shall we? Millennials Starting with Millennials (Generation Y) because … well... They were born first! This generation was born between the years of 1980-1994 and has been the topic of many articles (some good, most bad).  This generation was really shaped by things like 9/11, the great recession, and of course the switch... Read More

A Facebook Business Page is one of the best ways to connect with your customers and build a following for your company. In 2020, Facebook is simply too big to ignore as an on-going part of your digital marketing communications program. A huge and vastly growing number of Facebook users are active and consistent in their visits to Facebook, making... Read More

Challenges are one of the biggest trends on TikTok, and inventive brands are already using them to fast-track their growth and reach millions of users. TikTok challenges can take almost any form but they must be easy to replicate by the masses and must be intriguing enough for your audience to want to participate in. Challenges are a unique way... Read More

Being a marketer, you’re always striving for ways to broaden your audience while generating leads, and essentially converting those leads into real, devoted customers. There are endless opportunities to develop your brand, it is imperative that you know your audience and choose meaningful ways to interact with them. Using contests, sweepstakes and incentivized promotions to drive engagement are an underrated... Read More