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Consumers love a deal, they love coupons, they love promotions, and they love discounts. Can you blame them? Brand loyalty is changing. That being said, there is some new information that was provided to me by “” that suggests “BRAND/STORE LOYALTY” is not a driving factor for purchase, contrary to retail industry perception. WOW, that’s big news - or is... Read More

To promote reward Contractors and Distributors of Signify’s products, we conducted a custom bilingual loyalty sweepstakes offering entrants the chance to win the multiple prizes throughout the program. Contractors could receive ballots for completing various actions such as completing the entry form, sharing and uploading copies of invoices containing Signify products. Distributors also had a similar opportunity to receive ballots... Read More

One of the most common questions organizations have when planning a giveaway is, "Should we run a charity raffle?" Our recommendation is to say no to charity raffles. Instead, we suggest that you run a charity sweepstakes. Why, you may ask? Let's get into the nitty-gritty. Say No to Charity Raffles The end game of running a charity raffle or... Read More

One thing consumers and content creators can agree on is that engaging content is crucial. I'm glad people are starting to realize that posting to your social media page is not the only way to engage with your audience. Let me add a new buzzword to your vocabulary, Ephemeral Content. Ephemeral Content I know, I know. What is ephemeral content?... Read More

Consumer promotions are marketing techniques that help entice customers to purchase a product or engage a certain audience.  Consumer promotions are usually set for a particular time and used to achieve a specific purpose such as introducing a new product,  increasing brand awareness, moving product and attracting new customers. Here are a few promotional techniques commonly used. Contest Marketing or... Read More

2021 - not everyone expecting a third wave. But here we are. There are new changes ahead - for the better or worse. In this case, Facebook have announced new changes that will be coming onto their platform. Small business owners - take notes, this may help you. ALGORITHM UPDATE There’s going to be new options for the consumer when... Read More