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Consumers love a deal, they love coupons, they love promotions, and they love discounts. Can you blame them? Brand loyalty is changing. That being said, there is some new information that was provided to me by “getelastic.com” that suggests “BRAND/STORE LOYALTY” is not a driving factor for purchase, contrary to retail industry perception. WOW, that’s big news - or is... Read More


Sweepstakes are a dynamic marketing tool that can significantly enhance brand awareness, engage customers, and boost sales. RAVEN5 is a leader in sweepstakes design, development, and execution. With a full service offering, their customisable platform simplifies the launch and operation of sweepstakes campaigns. Here are 50 compelling reasons why using sweepstakes with RAVEN5 could be a transformative strategy for your... Read More


With a commitment to empowering and honouring their valued contractors, LEDVANCE launched an electrifying campaign entitled "You Deserve Better." This program not only showcased the excellence of their lighting solutions but also served as a call to action for contractors.The incentives program was designed to inspire continued loyalty, encouraging contractors to continue to select LEDVANCE's cutting-edge lighting products. Contractors not... Read More


To reward Contractors that use LEDVANCE products and encourage contractors to select LEDVANCE products for their projects, LEDVANCE conducted a custom bilingual loyalty sweepstakes offering entrants the chance to win multiple prizes throughout the program, such as gift cards, YETI coolers, and LEDVANCE work lights. Read More


To promote reward Contractors and Distributors of Signify’s products, we conducted a custom bilingual loyalty sweepstakes offering entrants the chance to win the multiple prizes throughout the program. Contractors could receive ballots for completing various actions such as completing the entry form, sharing and uploading copies of invoices containing Signify products. Distributors also had a similar opportunity to receive ballots... Read More


One of the most common questions organizations have when planning a giveaway is, "Should we run a charity raffle?" Our recommendation is to say no to charity raffles. Instead, we suggest that you run a charity sweepstakes. Why, you may ask? Let's get into the nitty-gritty. Say No to Charity Raffles The end game of running a charity raffle or... Read More