Client: Sportsbet.io
Project Overview:
A unique closed sweepstakes launched by Sportsbet.io to build brand awareness within the cryptocurrency community. The campaign was open to residents of the U.S. and Canada (excluding Quebec) attending the 2021 Bitcoin Conference (June 3, 2021 – June 5, 2021) located in Miami, Florida. There was one grand prize of a 2021 Lamborghini Huracan EVO or the winner had the option to take home the the alternative prize of $250,000 USD worth of Bitcoin Cryptocurrency.
In-market:
Jun 3 – 5, 2021
Objectives:
– Build awareness and increase media attention surrounding the cryptocurrency online betting service, Sportsbet.io.
– Reward someone from the cryptocurrency community.
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