October 15, 2019 Bianca Altomare
The Amazon Influencer Program was created in 2017, building on Amazon’s Affiliate Program. To join Amazon’s Affiliate Program, you only need to hold an active website with relevant content to link back to. The Affiliate program was designed to reward those that are willing to advertise Amazon’s products on their behalf, by providing a commission […] ...Read More
March 7, 2019 Jesse Bickerton
Up until May 25, 2018 there were minimal guidelines surrounding personal information, especially regarding privacy. The previous Data Protection Directive from 1995 was limited. This is why the General Data Protection Regulation (GDPR) was created. Are you following GDPR compliance guidelines? ...Read More
August 14, 2018 Jesse Bickerton
Subdomains versus Subfolders Part of the discussion around creating an effective website often involves the discussion of subdomains versus subfolders. Do you host separate sections of your website in different subfolders or do you create separate subdomains? First of all, let’s make sure we are on the same page. For example, a subdomain would look […] ...Read More
July 24, 2018 Jesse Bickerton
General Data Protection Regulation (GDPR) applies if your company or organization’s website or business activities collect user data. Are you prepared? ...Read More
March 20, 2018 Jaclyn Bickerton
Responsive web design matters now more than ever. Nobody should have to experience that horrible feeling of zooming in and out numerous times to get through a website on their phone. Nowadays, in fact, nobody will because there are plenty of options in just about every industry that provide a better digital experience that adapts to all […] ...Read More
March 9, 2017 Michael Bickerton
Building or updating your website? There are many things to consider before you begin. ...Read More
July 12, 2016 Ivars Leitis
Google, Bing, and Yahoo! prefer simple, easy to understand URLs that deliver on their promise. Here's how your domain affects your SEO. ...Read More
June 19, 2015 Jennifer Wales
In the ever-growing age of the consumer, shopping online has become a one-stop shop for consumers. One major problem plaguing online stores and businesses is the act of shopping cart abandonment. This can be detrimental to business, especially for stores who are online only, they are losing approximately 4 trillion worth of merchandise that will be abandoned in online shopping carts and only 63% of this loss is recoverable. It is the job of businesses to ensure they have the most competitive prices to create high consumer demand; as such, companies need to utilize combating tactics to neutralize this issue. ...Read More
January 29, 2015 Alex Page
A website needs to first give your customers a reason to visit, and then a reason to come back and visit again and again. We'll address how you can effectively provide customers and prospects with a reason to visit. Here are a list of things that marketers should evaluate about their current website, as well as the questions to consider when building or updating a website. ...Read More
April 17, 2014 Patricia Ferreria
Patricia gives us five great tips that will help you optimize your website. ...Read More
January 14, 2014 Michael Bickerton
Bick shares some thoughts about websites and provides a checklist for evaluating your website structure and creative. ...Read More
December 20, 2013 Michael Bickerton
Bick provides a recap on web pages and traffic from the HubSpot report, "Lead Generation Lessons from 4,000 Businesses." ...Read More