November 2, 2021 RAVEN5
Social networks such as Facebook continue to provide value to marketers and continue to be valuable sharing tools for both Sweepstakes Marketing and Contest Marketing. Let’s take a look at what’s new with Facebook in 2021. Rebranding Facebook Inc., is rebranding itself with a new group name that focuses on the metaverse, after being under fire […] ...Read More
November 1, 2021 RAVEN5
Twitter continues to be an innovator in social media and has become a valuable sharing tool for both Contest Marketing and Sweepstakes Marketing programs. It’s a rapid-fire source of news, jokes, viral trends, and so much more depending on who you follow and how you want to use the platform. Twitter is one of the […] ...Read More
October 29, 2020 Vanessa Niragira
In our three-part blog series of talking about the unfortunate decline in organic reach, we discuss some of the reasons why this has occurred as well as provide tips to help increase your organic reach. Today we’re going over some stats regarding reach on Facebook, LinkedIn, Instagram, and Twitter. Facebook Organic reach on Facebook went […] ...Read More
October 26, 2020 Vanessa Niragira
As mentioned in The Current Truth Behind Organic Posts For Business, organic reach across social media has been (and continues to be) on the decline. It’s not ideal, but we’ve provided some tips to help your brand increase its organic reach! Choose The Right Platforms You might want to be present on all social media […] ...Read More
October 26, 2020 Vanessa Niragira
If you’re a smaller business or about to start one, I’m sure you’ve already thought about social media as it pertains to your brand. We understand that paid social is expensive and it’s only going to continue getting more expensive, so you may be thinking about organic social until you can budget for those promoted […] ...Read More
September 29, 2020 Vanessa Niragira
The deal with TikTok is a lot to keep track of, because… well it’s very confusing. But let’s do a short recap of what’s happened. In a previous blog, we touched on the threat of the TikTok ban from US President Donald Trump. For weeks, President Trump threatened to ban TikTok because it’s owned by […] ...Read More
September 22, 2020 Vanessa Niragira
Now more than ever, it’s good to stay in touch with your consumers. As the World’s First Sweepstakes Marketing Agency we know about customer retention and would love to pass along some information! Between a pandemic and a civil rights movement, you have to make sure your messaging is done correctly and clearly illustrate your […] ...Read More
August 13, 2020 Vanessa Niragira
ShopLoop is a product of Google that is an engaging way for consumers to shop for new products! This is an experimental product of Google from Area 120, Google’s workshop for experimental products. Using 90-second and under videos, the point is to introduce users to new products by having influencers test the product, describe it, and […] ...Read More
August 12, 2020 Vanessa Niragira
Instagram Reels, have you heard of it? Do you like it? Think it’s copying? However you feel, that is ok with us! Let’s explain to the people that are unaware of the topic at hand, shall we? So Instagram Reels, much like the popular app TikTok, gives users the chance to make short videos using […] ...Read More
August 6, 2020 Vanessa Niragira
A private Instagram has grown in popularity more so with popular meme pages like Couplesnote (9m followers), but also caught the eye of big brands who have launched a secondary Instagram like Everlane (967k followers) as a social experiment. If you’re already an established brand using a business account you first have to change it […] ...Read More
July 28, 2020 Vanessa Niragira
Let’s start by defining both of them, shall we? Millennials Starting with Millennials (Generation Y) because … well… They were born first! This generation was born between the years of 1980-1994 and has been the topic of many articles (some good, most bad). This generation was really shaped by things like 9/11, the great recession, […] ...Read More
July 24, 2020 Vanessa Niragira
Of course, as the World’s First Sweepstakes Marketing Agency this is our thing, and we thought to share some interesting facts and figures for your next campaign! Email Is The Chosen Method of Promoting Contests & Sweepstakes Why is that? Well to start, it’s personal, measurable, and customizable! More importantly, it has incredible reach, in […] ...Read More