June 25, 2020 Jaclyn Bickerton
In November of 2019, Twilio released a global research report on Consumer Engagement Best Practices for 2020. The report focuses on best practices that all businesses should incorporate into their communications strategy. In the current marketplace: ad spend continues to increase with diminishing returns, new channels continue to emerge (such as TikTok), and marketers are […] ...Read More
December 17, 2019 Michael Bickerton
I came across this Phishing Guide – “A Modern Guide to an Age-Old Problem” by Duo Security (now a part of Cisco. It’s notable given the number of outbound contacts we make at RAVEN5 that Phishing is always a concern. As a Sweepstakes and Contest Marketing Agency, we are continually sending outbound links from email […] ...Read More
October 15, 2019 Bianca Altomare
The Amazon Influencer Program was created in 2017, building on Amazon’s Affiliate Program. To join Amazon’s Affiliate Program, you only need to hold an active website with relevant content to link back to. The Affiliate program was designed to reward those that are willing to advertise Amazon’s products on their behalf, by providing a commission […] ...Read More
July 18, 2019 Bianca Altomare
Since its launch back in 2010, Instagram has taken the icing on the cake in terms of engagement and growth, making it seem like everyone and their cat are now on the platform. Instagram has continued to be the lead for sharing photos and videos with more than 500 million users active every day, giving […] ...Read More
July 18, 2019 Bianca Altomare
A roman word meaning unit of weight measure, connected with ‘Lib’ a French term meaning free, portraying a sense of freedom represented by three balanced wavy lines. The significance of the Libra is meant to be stable, meaning no more fear of fluctuations between currencies. Introducing Libra as a cryptocurrency invented by Facebook, launching as […] ...Read More
February 26, 2019 Ivars Leitis
A QR or Quick Response code can be used in different ways: display text, add a vCard, open a URL or compose an email. Where are they in 2018? ...Read More
January 11, 2018 Jaclyn Bickerton
Coupons are a tried and true consumer promotion tool, but that doesn’t mean you can simply offer consumers any coupon and expect to see a dramatic increase in sales. Studies have proven that coupons work, but there is a lot of planning involved; you must really understand your target market and your objectives should be […] ...Read More
January 10, 2018 Jaclyn Bickerton
Coupons are a common consumer promotion tactic that offers instantly redeemable savings on certain products or services. With the rise of smartphones and tablets, online coupons have become increasingly important in today’s marketplace. With no coupons to clip or to print, customers can simply enter a code online during the checkout process or bring their […] ...Read More
February 27, 2014 Patricia Ferreria
Patricia discusses mobile and the customer experience, showing how Indigo's Plum Rewards program is a great example of how customer service should be. ...Read More
November 8, 2013 Michael Bickerton
Bick shares some valuable statistics from eMarketer about the impact of online, mobile, and social on holiday shopping in 2013. ...Read More
November 8, 2013 Michael Bickerton
Bick reviews an article on Online Media Daily and provides some insight into some holiday shopping trends. ...Read More
October 22, 2013 Michael Bickerton
Bick discusses location based services and encourages you to start checking in. ...Read More