Blogs

What Email Marketing Can (and Can’t) Teach You About SMS

What Email Marketing Can (and Can’t) Teach You About SMS

In November of 2019, Twilio released a global research report on Consumer Engagement Best Practices for 2020. The report focuses... ...Read More

A Guide to Phishing

A Guide to Phishing

I came across this Phishing Guide -  “A Modern Guide to an Age-Old Problem” by Duo Security (now a part... ...Read More

Amazon Influencer Program

Amazon Influencer Program

The Amazon Influencer Program was created in 2017, building on Amazon's Affiliate Program. To join Amazon's Affiliate Program, you only... ...Read More

Tools Marketers Should Take Advantage of on Instagram

Tools Marketers Should Take Advantage of on Instagram

Since its launch back in 2010, Instagram has taken the icing on the cake in terms of engagement and growth,... ...Read More

Facebooks New Currency – The Libra

Facebooks New Currency – The Libra

A roman word meaning unit of weight measure, connected with ‘Lib’ a French term meaning free, portraying a sense of... ...Read More

QR Codes in 2018: Making a Comeback

QR Codes in 2018: Making a Comeback

What is a QR Code? A QR or Quick Response code can be used in different ways: display text, add... ...Read More

Coupon Redemption Tactics

Coupon Redemption Tactics

Coupons are a tried and true consumer promotion tool, but that doesn't mean you can simply offer consumers any coupon... ...Read More

Online Coupons

Online Coupons

Coupons are a common consumer promotion tactic that offers instantly redeemable savings on certain products or services. With the rise... ...Read More

Mobile comes a close second to Customer Experience

Mobile comes a close second to Customer Experience

Who would have thought that? In a world where our phones are held to a higher standard than even some... ...Read More

Holiday Shopping – Game On

Holiday Shopping – Game On

Seems like the news and information continue to flow when it comes to Holiday Shopping and the impact of Online... ...Read More

Attention Holiday Shoppers

Attention Holiday Shoppers

Attention Holiday Shoppers! As the holiday season approaches it’s clear that things are continuing to change. I came across an... ...Read More

Checking In – Location

Checking In – Location

It occurred to me today as I checked in at Starbucks on Foursquare that it seems to me that many... ...Read More