Blogs

Using Contests and Sweepstakes to Drive Engagement

Using Contests and Sweepstakes to Drive Engagement

  August 19, 2019     Bianca Altomare

Being a marketer, you’re always striving for ways to broaden your audience while generating leads, and essentially converting those leads into real, devoted customers. There are endless opportunities to develop your brand, it is imperative that you know your audience and choose meaningful ways to interact with them. Using contests, sweepstakes and incentivized promotions to […] ...Read More

Killed by Google

Killed by Google

  July 23, 2019     Bianca Altomare

Google has an online graveyard created by a developer Cody Ogden, where you can take a stroll through to view all the apps, services and hardware that Google has managed to cancel or kill off. Since 2006 Google has killed over 170 products, some people have viewed this as unreliable. Users get into the hang […] ...Read More

Rise of the Silver Shopper

Rise of the Silver Shopper

  July 13, 2018     Jesse Bickerton

Did you know that 76 million Americans were born between 1946 and 1964? That means that 50% of the US population is currently over 50. Silver shoppers are too big of a segment for marketers and advertisers to ignore! ...Read More

Beyond the Lead Score: Qualify a Lead in 60 Seconds

Beyond the Lead Score: Qualify a Lead in 60 Seconds

  February 13, 2018     Jaclyn Bickerton

Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. Leads are given a score based on interest shown in the business, their current point in the buying cycle, and their fit in regards to your product or service. By implementing a lead scoring system at your company, your […] ...Read More

Combining Inbound & Outbound Marketing Strategies

Combining Inbound & Outbound Marketing Strategies

  February 13, 2018     Jaclyn Bickerton

We’ve discussed the differences between outbound marketing and inbound marketing and come to the conclusion that inbound marketing is the more popular form of marketing nowadays. It makes sense: If the content is engaging and relevant, the right customers will come – and they’ll be the right customers because they’re consuming content on their own […] ...Read More

Outbound Marketing or Inbound Marketing for Lead Gen?

Outbound Marketing or Inbound Marketing for Lead Gen?

  February 12, 2018     Jaclyn Bickerton

Inbound Marketing and Outbound Marketing are terms to describe two fundamentally different approaches to marketing. The differences between both approaches are outlined below: Inbound Marketing Outbound Marketing Pulls in interested consumers Pushes at everybody, regardless of interest Written for consumers needs Written for the brand’s/product’s need Interactive & fluid Inert, one-way Draws customers in Seeks […] ...Read More

Lead Generation – Ideas

Lead Generation – Ideas

  February 12, 2018     Jaclyn Bickerton

Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Nowadays, the buying process has changed, and marketers need to find new ways to reach buyers while being heard through the noise. Instead of simply focusing on capturing customers with mass […] ...Read More